Ecommerce Seminars

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So you’ve decided your web site needs an overhaul. Before you start work, you and your web developers need to do a bit of planning. Going off re-building a web site half-cocked is a sure fire recipe for disaster.

From this seminar you’ll get an understanding of what should go into a Request For Proposal, a strategic brief, a creative brief, a technical specification, a content plan, an Internet marketing plan, and more. You’ll also garner practical tips to keep your web redesign project on time, within the specs, and under budget. And you’ll learn what you need to ask from your web agency to keep them on the straight and narrow, even if you’re not a “techie” or a “creative” but a mere mortal like the rest of us.

If you catch yourself saying any of the following statements to yourself or colleagues, then run — don’t walk — to this seminar!

• Web design is just an extension of our current marketing collateral - we can reuse the text and graphics from our print pieces.
• If more people work on it, we’ll get it done faster.
• The Web is a place where you just try things and see what works - I have a friend who designs web sites in his spare time.
• Documentation is a waste of time and effort
• We can design the site ourselves and save money. We just want a group that will make the web pages we sketch out.
• We’ll send out a Request For Proposal and get lots of good ideas back for free.
• Web sites don’t need much maintenance. We can do it ourselves. It’ll be fun!

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Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.

• Putting together the right offer
• Who’s going to spread your message? (”connectors,” “mavens,” etc.)
• Making it easy for vectors to spread your message via your Web site
  (”Tell a Friend”, etc.)

• How to use e-mail to spread your message
• Potential traps and hazards in viral marketing
• Best and worst practices in viral marketing
• Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.

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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.

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“The recommendations provided throughout the audit were easy to understand and actionable.”

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Panelists:
Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com

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Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.

Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.

Stephan’s going to talk about:

• which search engines to target
• hands-on keyword research
• benchmarking against your competitors
• Google’s secrets revealed
• pay-for-performance search engines
• developing a search engine marketing plan
• best and worst practices (emulate the leaders, squash your competition)
• measuring the return on your search engine marketing investment
• criteria for selecting a search engine marketing agency
• online tools and resources

Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!

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